But we believe in growth, and we are grateful for all growth this company has seen over the years. With growth comes a desire to evolve. We believe change is a good thing, a step in the right direction. Let’s go over our new packaging, which nicely encompasses our rebranding, and what it says about Artisan Tropic’s path moving forward.
We wanted our rebranding to be aesthetically pleasing. Bold colors that catch your eye with simple yet playful graphics. It all started with our new packaging. Once we landed on our new design, the next step was for the website to follow suit—that same playfulness on every page.
The tropical leaves inspired by ones you see on a monstera plant align perfectly with the “Tropic” in Artisan Tropic. We don’t want you to forget that our plantain and cassava are grown and harvested in the perfect place—a year-round tropical climate. In El Quindío, Colombia, the flora is inescapable. An all-encompassing green as far as the eye can see.
We are very proud to give you a product with very few ingredients. When it comes to the oil we use, we love being able to say that our palm oil is sustainably sourced. You can find the RSPO certification in the back, but we thought it was an important call-out to feature in the front. It’s also a testament to how we choose the best way to create what eventually ends up in your hands.
Yes, our products are made in Colombia, an extremely biodiverse country with so much beauty to behold. We might be especially fond of the coffee region, where the rich earth is generous with our plantain and cassava, but Colombia offers many different landscapes. In each there are different accents, lifestyles, customs, but always the same beautiful people.
Now, we may be biased when we gush about Colombia. Artisan Tropic was founded by a Colombian family. This company continues to be family owned and operated. Visits to our farm and production plant in Colombia are twice as meaningful because it’s a land that we have loved our whole lives. When we breathe in that familiar air, we are reminded that Colombia is where we came from. We are so grateful to be able to share plantain and cassava—knowing how delicious and nutritious they are—with all of you. And we really do love working as a family. The passion we all feel for this company runs deep, as deep as our roots.
This illustration is inspired by one of the men that works on our farm. We wanted to represent the very real people that are essential in harvesting our plantain and cassava. He dons a very typical Colombian hat, proudly embodying our Colombian identity.
Lastly, we knew we needed to include our new journey with Regenerative Agriculture on our bags. This initiative didn’t begin back in 2014, but it’s one that planted itself and grew inside of us as we came to better understand the earth that nourishes our crops. This is something that we want to share with all of you, and there will be more in-depth blog posts on Regenerative Agriculture, so please stay tuned.
We cannot think of a better way to kick off 2023 than by launching our new website. This is just the beginning—big things are coming. What’s the best part? Sharing every step of the way with you.